Join us for the first cohort:
marea mastermind
a twelve-week mastermind for anyone creating towards a world where business exists to help all living things thrive
(THAT INCLUDES YOU)
the first step to create a better world, is being able to imagine it
The future belongs to the people building businesses, practices, and lives that give back to the living world.
together, we will learn how. we will have fun doing it.
Walk in with a sense that something has to change. Walk out with the imagination, the structure, and the company to begin building it.
regenerative business
design thinking
circular economy
collective imagination
indigenous epistemologies
biomimmicry
the commons
wellbeing economies
about MAREA 𖦹
(Tide in Spanish)
LIVE SEPTEMBER 1ST:
A twelve-week mastermind for a small, awesome group of people building regenerative businesses, practices, and projects.
꩜ learning and unlearning: Access to The Field Academy + resources + Circle community. Self-paced work in a course on regenerative economics and business models, ecological design, and the imagination practices that make building differently possible.
꩜ live building: three months of live cohort coaching, group calls, 1:1 coaching with Ximena, and an amazing community walking the same path as you.
the slow, returning movement of the ocean that has shaped every coastline without being in a hurry.
You've sensed for a while now that what you're being asked to build belongs to a world that's burning, and you don't want to keep adding to the fire.
You're creating something, or trying to, or sitting with the seed of it. Whether it’s a business, a practice, a project, a body of work, a life. But somewhere underneath the work, there's a knowing that won't leave you alone: the way most things get built is not the way you want to build. Hustling, boss-babe (or bro, whomever you are) stereotypes are not who you want to be, but you’re not into woo-woo-manifest-your-best-vision-vibe either. The scaling pace doesn't feel right but you’re not sure what the right one feels like. You do know that the version of success you've been taught isn't the one your body recognizes when you imagine arriving.
But you've read the books, done the courses, followed the threads, joined environmental spaces. You've gathered more information than most people will in a lifetime, and you're still stuck. Partly because of something inside you, partly because of the systems around you, and partly because nobody has named clearly where one ends and the other begins.
Most of those spaces are not accepting the reality that this work is hard, imperfect and very overwhelming. You're tired of working inside structures that are burning the ground we all stand on, and you can feel yourself participating in it even as you try not to. The way out isn't obvious. The few times you've glimpsed it, the old logic snapped back in and pulled you under the same system before you could build anything different.
You want to make something that gives back to the ecosystems and the people it touches. Something regenerative in the real sense of the word: returning more than it takes, restoring what it touches, leaving the ground around it more alive than it found it.
You want to have fun while doing good and live your best, most fulfilled life out of it. You want money to stop being a dirty word and be a powerful one used for regeneration.
DOES THIS↓ SOUND LIKE YOU?
You have an idea for something that could make the world a better place, and you don't know how to structure it, fund it, or live off of it.
You work inside a company you've stopped believing in. You're starting to wonder whether the answer is to stay and keep trying, or to build the thing you actually believe in.
You're tired of your art, your craft, or your real work being a side gig. The thing you care about most has been squeezed into evenings and weekends for too long.
You're running a purpose-driven business and you're tired. You started it because you cared but now every conversation around you is about scaling, growth metrics, and exits.
You've read everything and you still don't know what to actually do.
You know the frameworks. But none of it has translated into a clear next step for your own work.
You believe that doing good should feel more fun and alive than what you've been doing. Curiosity, humor, beauty, play should be part of the practice.
You're willing to sit in deep water for a while. The kind where you can't see the bottom, and you'll rejoice in it.
꩜
NOT TO give spoilers
but…
…here’s what you should expect:
❶ field academy
A slow unlearning of the invisible cages our world has been built inside of. Where we will begin imagining the businesses, practices, and lives that give more to the living world than they take.
full curriculum↓
❷ Weekly group calls
Bi-weekly live cohort gatherings across the three months. Meaningful moments where the room comes together to think, work, and hold each other through the harder questions until we can all laugh about them.
❸ 1:1 with ximena
Scheduled when you've done enough work to know where you're stuck. Ninety minutes of direct attention. A moment of personal attunement that will anchor the rest of the experience and unlock new things.
❹ private community
A private Circle space just for this group. Share work, ask what you don't know who else to ask, find collaborators and friends, witness each other through the spiral.
❺ Resource Library
It’s a wonderland in here. Workbooks, resources, self-study, exercises and more to expand your vision and re-train your imagination.
❻ founding cohort pricing
It is $1,480 USD with payment plans available 𓇼 + special pricing if you join during presale
Held only for this round because you're shaping this by being in it for the first time!!!
the rulebook we never signed
Most programs that promise to help you create something run on the same logic. Grow big, scale fast, hustle hard, take more than you give and call it ambition. Make the taking less obvious and call it sustainability. At some point, the logic stopped feeling like a logic. It just feels like the way things are - which, conveniently, is exactly how it needs to feel to keep working.
Most of us absorbed it the way we absorbed a first language: without anyone asking whether we agreed. Now it lives in our nervous systems as the default. The slightly absurd part is that almost none of us actually believe it anymore. We just don't know what to put in its place.
The work you want to do tells a different story. The companies you admire regenerate the soil, the water, the communities they touch. The artists, teachers, and makers whose work does good without performing goodness, and who, somehow, seem to be having a much better time than the people on the Forbes 30 Under 30 list. These projects weren't built by people following the rulebook. They were built by people who paused long enough to see the rulebook for what it is - an imagined cage, dressed up as a law of nature - and who then gave themselves permission to imagine, build, and live differently.
THAT PERMISSION IS THE WORK. MAREA IS WHERE THE WORK HAPPENS.
The FIELD ACADEMY:
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CURRICULUM
The Field Academy draws from the bodies of thought that redesign what a good economy, a good business, and a good life can look like:
Regenerative and ecological economics, doughnut and post-growth thinking, biomimicry, the gift economy, the somatic traditions that take unlearning seriously, and the deep wells of Indigenous and Latin American knowledge that never accepted the split between people, work, and the living world.
Four invitations to (re)learn, two companion modules, and a glossary that turns inherited vocabulary into a living one. Walk it however you want.
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invitation ①
The extractive logic
Most of us absorbed the same rulebook without ever being handed it: grow infinitely, produce constantly, accumulate as proof of worth. This invitation surfaces that logic in all the places it's been hiding, and walks you through the alternatives that already work: from doughnut economies to circular models across the world. Most importantly, it returns the question that the rulebook taught us not to ask — what would my work look like if it were also a good life?
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invitation ②
the separation
Somewhere along the way, we were taught that we operate on the world rather than as part of it. This invitation goes after that split, rooted in Indigenous epistemologies, biomimicry, and ecological thinking. Showing what regenerative work looks like when the living world is treated as relationship instead of resource, and it returns the senses that get dulled under extractive logic: wonder, awe, slowness, the kind of attention that lets you notice what's around you.
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invitation ③
the hero assumption
Most of us were taught to build alone. To carry the vision, hold the weight, perform the certainty. This invitation takes that myth apart and shows you what's underneath: cooperatives, steward-ownership, the legal shapes you didn't know existed, and the practices of interdependence that make work survivable and beautiful. The truth that work held by more than one person is also more fun.
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invitation ④
the future story
They say it's easier to imagine the end of the world than the end of the system we're living inside. That limitation is not personal and not our fault, it has been crafted through our culture. This invitation is where we begin training the imagination muscle again, with the writers, thinkers, and voices who are picturing other futures.
The imagining is meant to be specific, lavish, sensory, and a little ridiculous on purpose, because that's how it actually works. The writers and movements that kept imagination alive across centuries weren't being austere about it. They were having a much better time than the people convinced nothing else was possible. -
Nuevo elemento de la lista
Aquí va la descripción
𖦹 WHERE MAREA BIRTHS FROM 𖦹
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commons-based, cooperative economics
the structural shapes that make work survivable and shared: cooperatives, steward-ownership, platform cooperativism, the legal forms no one told us existed
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![biomimicry]()
Biomimicry & design thinking
the living world as design intelligence containing all of the solutions to design, create and build in harmony with the natural world
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SOMATIC AND BODY-BASED PRACTICE
because unlearning happens in the body, not just the mind - and the weight of trying to build a better world through one that feels on fire, is one carried by the body too
Things like ‘ancestral knowledge’ have somehow become buzzwords - but many concepts around regeneration, circularity and new-economies are not new and didn’t begin in European universities. They began in Indigenous and Latin American ancestral practices: the milpa, the ayllu, the assembly, the river, the tide... Western academics have theorized and named these patterns since the twentieth and twenty-first century.
In Natipical we draw from both, but first recognizing that the lineage of all these schools of thought are much older than their academic versions.
indigenous epistemologies ☼
Why is this important here, and in general? Natipical was born in Mexico, I (Ximena - founder, nice to meet you♡) am Mexican - and I have seen from within Latin America how many concepts being taught around the world, come from indigenous knowledge. Although these traditions are not mine to teach - the deeper, ceremonial and sacred dimensions of Indigenous tradition belong to the people that practice and have carried them - I feel a duty to give them their rightful place. They are both the source of the solutions taught and needed to restore our relationship with nature, and the solution itself. I deeply believe that the people building regenerative futures deserve to know the original source of the ideas they are learning and using.
The work here is to name this lineage clearly, weave it into the worldview that this school is built on and into the solutions we bring forward. 𖦹
here are
some epistemologies we’ll explore:
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potawatomi worldview
The Anishinaabe nation's relational way of being, articulated for outside readers by Robin Wall Kimmerer, in which plants are teachers, gifts circulate as the basis of economy, and gratitude is a form of intelligence.
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Ch'ixi
The Aymara concept articulated by Silvia Rivera Cusicanqui of holding opposites together without collapsing them. A framework for being both Indigenous and modern, ancient and present.
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Buen vivir / sumak kawsay
The Andean concept of a full life lived in reciprocity with community and the living world. Reframes wellbeing as collective and ecological rather than individual and accumulative. Written into the constitutions of Ecuador and Bolivia.
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Lekil kuxlejal
The Mayan (Tzotzil and Tzeltal) concept of a dignified, balanced life in right relationship with land, community, and the sacred.
the first step to create a better world, is to be able to imagine it
what will you get?
꩜ your imagination muscle back on
The version of the future you used to lose every time you tried to picture it becomes something you can actually return to. You imagine specifically: the year, the day, the texture, the people, the rhythm of the work, what the money looks like, what the rest looks like, what your Tuesday afternoons feel like. The horizon you couldn't hold steady becomes stable enough to walk toward. And when the old logic comes back to claim you (which it will, probably on a Sunday), you have the practice, the company, and the somatic ground to keep the picture alive long enough to keep building it.
꩜ a community for life
You'll find other people who recognize the kind of building you're trying to do, who speak the same vocabulary, who get the references without needing them explained, and who are way more fun and interesting to spend three months with than the average Zoom room.
By the end of the cohort, some of them are people you text when something cracks open. Some become collaborators. Some become the first readers of whatever you make next. Some become friends for life. The cohort closes, but the relationships don't. Most of the strongest regenerative work being built right now is being built in rooms like this. Yours starts here.
꩜ a REGENERATIVE BUSINESS MODEL FOR WHAT YOU’RE BUILDING
By the end of Marea, the work that felt cloudy gets specific. You’ll have a regenerative business model where you can name and measure what you're making, who it serves, how the money moves through it, what it gives back to the living world, and what makes it unmistakably yours. The vague sense you arrived with becomes architecture. You stop describing your work in language borrowed from other people's businesses and start describing it in the language that's actually true to it, the kind of language that makes the right people lean in and ask, wait, say more. You can finally express your work in one breath without flattening it.
꩜ the inherited rulebook out of your nervous system
You carry the same logic most of us carry: grow infinitely, produce constantly, accumulate as proof of worth. When we finish, the logic isn't running you anymore. You stop measuring the week by how productive you were and start measuring it by what you experienced.You raise your prices because undercharging stopped feeling honest. Your launches stop feeling like sprints and start feeling like tides. Monday morning dread loosens because work stops being the thing happening to you and starts being your offer to the world and yourself.
why imagination?
Every system we live inside of was IMAGINED by someone before it became real. Every law, every institution, every business, every way of structuring time and money and work. None of it is inevitable. All of it was a thought, individually or collectively, before it became the air we breathe.
The problem is that we've stopped using the imagination muscle. The futures shown to us are cleaner versions of the present. The strategies on offer are more efficient versions of what's already breaking. Most regenerative attempts collapse back into the system they were trying to leave because their imagination never got far enough to picture another shape.
At Marea, imagination is the first tool we pick up and the one we keep sharpening. Let’s not confuse imagining with ‘naive, wishful thinking’, it’s deep, serious work: picturing what doesn't yet exist with enough clarity to begin building toward it. Having so much fun doing it that we can keep going.
IT’S HUMANITY’S OLDEST TECHNOLOGY, LET’S BRING IT BACK!
Meet ximena
꩜
I’ll be your guide
I am Mexican environmental internationalist who has swimmed in many oceans, and also inside of systems that founders are told to admire (big institutions like the UN, cool tech startups, big conservation efforts) only to realize that most of it is designed to take more than it gives.
I believe we (the people actively working to make the world a better place) deserve to live happy, fulfilled lives. We deserve the tools, resources and companionship to live good by doing good. We deserve to give ourselves and each other more grace to collectively do imperfect, better things. We deserve to have fun while doing it and hold each other through caring for this world.
Along my way, I’ve met dozens of other dreamers who are also struggling to do so in a system that is structurally not designed for it. I realized, we first need to imagine what that system looks like, and then start creating towards it. That is why I created Natipical, that is why I’m opening this space.
I’m so happy you’re here! ♡
structure & logistics
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100% virtual, held in English
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twelve weeks live (starting Sept. 8)
bi-weekly group calls
always-on private community in Circle
access to The Field Academy for 6 months -
a small group of people, selected intentionally for a mix of disciplines, stages, and ways of working
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group cohort gatherings every two weeks, plus one personal 1:1 with Ximena
ongoing coaching and engagement through a private Circle community -
$1,480 USD - founding cohort price. payment plans available
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Ximena, founder of Natipical, international relations environmentalist whose 5-year path across conservation, the United Nations, tech startups in Latin America and North America, and a stubborn refusal to accept that doing good work and making a living were ever opposites is most of what made this school possible in the first place.
about 𓇼
why now?
We're not going to pretend the timing is incidental. The world is in the middle of something. The systems we've been operating inside are visibly straining and most of the people building inside them know it. The promises we were handed have stopped being credible to anyone paying attention.
The honest response isn't despair, and it isn't business-as-usual with better branding. The honest response is that we're being asked, all of us, to build differently.
The people who've been working alone are being asked to find each other. The people who've been questioning are being asked to begin answering. The next decade is going to be shaped by the imagination of the people willing to picture another way and trust the picture enough to walk toward it. and to radically enjoy doing it.
If something in you is turning toward that, even uncertainly, Marea was built for this moment and for you in it.
𓇼
doors will be open for the first timeready to dive deep into your imagination?
The first official intake for Marea opens its doors August 1st. Leave your details below to receive the application form and start diving together!
𓆝 𓆟 𓆞 𓆝 𓆟
The Nitty Gritty
FAQs
Here’s a few questions you may have:
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No. Marea is for people across disciplines and stages, including people without a defined project yet, but who are turning toward one. You might be running a business, building a creative practice, working inside an institution, sitting on a long-held idea, or somewhere in between. What matters is that you're ready to do the work of surfacing what you've absorbed and imagining what comes after.
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Neither, exactly. The Field Academy is a self-paced curriculum, but Marea as a whole is a mastermind: a small school for collective unlearning and imagining. There's no homework, no grading, no certificate.
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The Field Academy course is at your own pace. Most people spend a few hours a week, but there's no minimum. During the live cohort, expect to spend roughly three to five hours a week on live sessions, pod time, and personal practice, depending on how deep you go.
All live sessions are recorded. The cohort is small enough that we work with people across time zones to find times that mostly work. The 1:1 with Ximena is scheduled individually around your availability. -
You can both apply individually, and we'll evaluate each application on its own. The cohort works best when each person is fully in their own work, but co-founders and partners do beautifully in the same room when both are ready.
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The founding-cohort pricing will be $1,480 with payment plans available. NGOs and charitable organizations are eligible for discounted pricing. If this is your case, email us at hola@natipical.com
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You will keep 6-month (total) access to the Field Academy and all materials. Many cohort relationships continue after the official close. We're also building a separate alumni-only space for ongoing connection, which you'll be invited into.
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Fair question, especially because the word has been used for everything from genuinely transformative group work to twelve people on a Zoom watching someone share their screen.
In its honest form, a mastermind is a small group of people working on adjacent things, gathered for a period of time, who think together, hold each other accountable, and become better at what they're building because of the company they're in. The idea goes back about a hundred years, but the practice goes back as long as humans have been getting together to figure things out.
Marea is a mastermind in that older, truer sense. An awesome group of people, twelve weeks, gathered around the same questions, working in different directions but sharpening each other in the process. You bring your work. We bring the curriculum, the structure, the somatic ground, and the accompaniment. The other people bring the part you can't engineer: the witnessing, the resonance, the way someone else's honesty makes your own possible.
What it isn't: a course you watch alone. What it is: a small school for the kind of thinking that needs other people in the room.